Beauty Parlours

The Hair and Beauty Industry has seen a massive growth and expansion in the recent years. Consumers have becoming increasingly aware of the latest beauty and hair treatments available which thrusted the demand for more and more beauty and hair outlets in the industry. Along with this there had even been a steep rise in the sales of skincare, haircare and other cosmetic products both for professional use in beauty salons and for the personal use by the end consumers. This sudden increase in the demand of beauty outlets led to an oversupply in the industry which ended up resulting in huge competitive market for hair and beauty salons. It forced many outlets to shut down their operations while many survived by adopting aggressive marketing and promotional measures. Due to the tough competition in the market, a customer has a wide option to choose from, which leads to reduction in the brand loyalty. Resultantly the outlets have to invest even more than ever before in the marketing of their brand to acquire new customers and to retain their existing database. Very often we find promotional schemes such as free beauty vouchers, discount vouchers, first time discount, or discount on special occasions etc are offered by the outlets to attract new customers and retain existing ones. An inhouse marketing and promotion campaign for small businesses leads to excessive costs in terms of money and manpower and on the contrary the results attained are often not as targeted. Instead it is often seen that such campaigns lead to waste of resources for the outlets.

Valorous Clover Consultancy are the experts in running acquisition and retention campaigns. We undertake the sales and marketing for your business and establish a brand name for yourself in the market. We focus of new acquisition for your outlet and retention of your current client base through our rewarding and enticing offers. We ensure that you get new walk ins regularly to your outlet and that your current clients stay motivated to return back to you. All you need to do is offer excellent customer services to your clients and focus on what you are best at. Even if you have a good footfall for your outlets, still not all days will be the same. There are some quiet days as well for every business. At Valorous Clover Consultancy, we give our clients the opportunity to choose new acquisition during their preferred timings so that they are able to maximise their fixed costs and meet their sales KPIs.